Tšebeletso ea Moralo
Moralo oa Brand
Re fana ka lits'ebeletso tse felletseng tsa ho rala lets'oao, ho kenyeletsoa boemo ba lebitso le boemo ba lets'oao la sehlahisoa.Ka mokhoa oa rona oa "papatso e kopaneng ea "brand brand", re ikemiselitse ho theha setšoantšo se khahlang se lumellanang le bamameli ba hau.
VI Moralo
Lits'ebeletso tsa rona tsa meralo ea VI (Visual Identity) li kenyelletsa likarolo tse fapaneng tse kang mohopolo oa logo, litsamaiso tsa motheo tsa VI, le sistimi ea ts'ebeliso ea VI.Re lumela ho rala boitsebiso bo bonahalang bo fetisang molaetsa oa lebitso la hau ka nepo, ho nolofalletsa lihlahisoa tsa hau ho ipuella.
Moralo oa Liindasteri
Litšebeletso tsa rona tsa meralo ea indasteri li akaretsa moralo oa ponahalo ea sehlahisoa, moralo oa sebopeho, le tlhahiso ea prototype.Re tsepamisitse maikutlo ho botle, ts'ebetso, le boiphihlelo ba mosebelisi, re ikitlaelletsa ho theha lihlahisoa tse khahlang le tse entsoeng ka mokhoa o nepahetseng.
Moqapi oa Mold
Re ipapisitse le lits'ebeletso tsa meralo ea hlobo e ikhethileng, ho latela litlhoko tsa hau tse ikhethileng ho ipapisitse le litšoantšo kapa lisampole tseo u li filoeng.Boitseanape ba rona bo mabapi le ho fetola lihlahisoa tsa mohopolo hore e be li-prototypes tse tšoarehang le ho li ntlafatsa bakeng sa tlhahiso e ngata, ho netefatsa lits'ebetso tsa tlhahiso tse sebetsang hantle le tse baballang chelete e ngata.
Tšebeletso ea ho paka
Ntlafatso ea Liphutheloana
Re buella mohopolo oa "litharollo tsa ho paka litlolo" molemong oa rona oa khoebo.Sepheo sa rona ke ho sebetsana le liphephetso tsa bareki ba rona mabapi le khetho ea liphutheloana, moralo, tlhahiso, le khokahano ea letoto.Ka boqapi bo tsoelang pele ba theknoloji le phihlello ea lisebelisoa tsa tlhahiso ea hlobo, kannete re ikitlaelletsa ho hokahanya semelo sa bareki ba rona le filosofi ea mofuta oa bona.Re ikemiselitse ho fana ka litharollo tse kopaneng tse kopanyang mabitso a bareki ba rona le khetho ea bona ea ho paka.
Tlhahiso ea ho paka
Joaloka e 'ngoe ea lik'hamphani tse 100 tse holimo tsa ho paka litlolo tsa China, k'hamphani ea rona e na le lisebelisoa tse ngata tsa tlhahiso le sehlopha sa litsebi sa ho paka se ikarabellang bakeng sa tlhahiso ea liphutheloana tsa kahare le kantle.Hore na o hloka liphutheloana tse bonolo tsa moruo, tsa maemo a holimo, kapa tse iketselitsoeng, re na le monyetla oa ho fihlela litlhoko tsa hau tsa tlhahiso.
Private Mold Customization
Re fana ka lits'ebeletso tsa poraefete tsa hlobo, ho hlophisa botlolo kapa sebopeho sa setshelo ho latela litšobotsi tse ikhethang tsa sehlahisoa le litlhoko tsa mofuta oa bareki ba rona.Sepheo sa rona ke ho theha tharollo e loketseng ka ho fetisisa ea ho paka e bontšang botho le khethollo ea lihlahisoa tsa bona.
Tsamaiso ea Ts'ebetso
Re fana ka lits'ebeletso tse felletseng tsa taolo ea ts'ebetso, tse kenyelletsang taolo ea moralo oa tlhahiso, taolo ea rekoto sebakeng sa marang-rang, taolo ea sampole ea boleng, le taolo ea litšebeletso tsa kamora thekiso.
Litšebeletso tse Feletseng tsa Sehlahisoa
Ntlafatso ea Foromo
Baenjiniere ba rona ba na le boikarabello ba ho hlahisa lihlahisoa tse sebetsang hantle le tse ncha tse nang le bokhoni ba kamoso.Re etsa litlolo tsa boleng bo holimo le tse tsebahalang 'marakeng ka ho etsa liteko, tlhahlobo ea boleng, le liteko tse amehang sechabeng, ho netefatsa ho latela melao le litekanyetso tse sebetsang.
Tlhahiso le Ho Tlatsa
Mekhoa eohle ea tlhahiso e etsoa ka tšireletso ea saense.Foromo e 'ngoe le e' ngoe e etsoa liteko, ho hlahlojoa boleng, le tlhahlobo ea sechaba ho netefatsa hore e latela melao le litekanyetso tse amehang.Mekhoa ea rona ea tlhahiso le ho tlatsa e khomarela mehato e tiileng ea ho laola boleng, e tiisang botšepehi le polokeho ea lihlahisoa tsa ho qetela.
Tumellano ea Taolo
Re na le tsebo e ntle ea tsamaiso ea melao ea tsamaiso ea Chaena, Europe le Amerika.Re fana ka tataiso e felletseng le ho netefatsa boitokiso ba litokomane tse lekaneng ho fihlela litlhoko tsa taolo.
Brand Incubation
a) Ho Aha Lits'oants'o Tse Ncha: Re sebetsa ka thata ho holisa lihlahisoa tse ncha ho tloha qalong ho isa katlehong.Sehlopha sa rona se thusa likarolong tsohle tsa nts'etsopele ea lihlahisoa, ho kenyeletsoa lipatlisiso tsa 'maraka, boemo ba marang-rang, moralo oa boitsebiso ba pono, le maano a ho bapatsa.Re ikemiselitse ho theha mats'oao a matla le a ikhethileng a amanang le batho bao re ba lebelletseng.
b) Ntlafatso ea Lihlahisoa tse Leng Teng: Bakeng sa lihlahisoa tse seng li ntse li le teng, re tsepamisa maikutlo ho phahamisetseng boleng ba tsona.Ka tlhahlobo ea maano, temohisiso ea 'maraka, le litharollo tsa boqapi, re thusa bareki ba rona ho nchafatsa lihlahisoa tsa bona tse seng li ntse li le teng, ho li beha bocha' marakeng, le ho holisa bokhoni ba bona ba kholo le katleho.
Litšebeletso tsa Tšehetso
Phethahatso ea ho reka
Re matlafatsa katleho ea puisano le ho fokotsa litšenyehelo tsa puisano ka mekhoa ea puisano "ho ea ho tse ngata".Ka ho sebelisa matla a rona a kopanelo a ho reka, re theola litšenyehelo tsa sehlahisoa bakeng sa bareki ba rona.
Taolo ea Boleng
Re na le tsamaiso e matla ea tsamaiso ea boleng, e sebetsang ke litsebi tsa indasteri tse nang le phihlelo, 'me e na le lisebelisoa tsa morao-rao tsa tlhahlobo.Boitlamo ba rona ba boleng bo netefatsa hore lihlahisoa li fihlella kapa li feta maemo a indasteri.
Litšebeletso tsa Lichelete
Re fana ka lichelete tsa ho reka thepa le litšebeletso tsa akhaonto ho tšehetsa litlhoko tsa bareki ba rona tsa ho reka.Sena se kenyelletsa likhetho tsa lichelete le lipehelo tse feto-fetohang tsa tefo ho thusa ho tsamaisa khoebo ka thelelo.
Litšebeletso tsa Logistics
Re fana ka letoto le felletseng la lits'ebeletso tsa thepa, ho kenyeletsoa ho boloka thepa, lipalangoang tsa lapeng le tsa machabeng, ts'ebetso ea thepa, hammoho le ho sebetsana le mekhoa e fapaneng ea ho tsoa le ho tsoa kantle ho naha le mekhoa ea tlhahlobo molemong oa bareki ba rona.